Matomo does not include an advanced visualization feature, so many organizations look for external tools such as Power BI, Qlik Sense, or Google Looker. Before you connect your analytics data to one of these tools, read this — because you might be severely limiting yourself.
The problem with these tools – beautiful dashboards, incomplete data
At first glance, using an API connection between Matomo and a BI platform seems like the perfect solution. You get access to powerful visualization features and interactive dashboards — but only part of the story.
Matomo’s API is built to provide reports, not raw data tables.
When connected to an external BI tool, you’re not accessing your full dataset — only pre-aggregated report results. You can filter, color, and rearrange these existing reports, but not explore all dimensions, create custom metrics, or freely build new calculated dimensions.
What looks like full control is, in reality, a visual layer on top of restricted data access.
Lost analytical freedom
True data analysis requires flexibility.
When you rely on API-based exports, you lose:
- Access to the full underlying data structure
- The ability to enrich analytics with external datasets
- Freedom to define new KPIs, formulas, or derived metrics
- The capacity to deep‑drill across any dimension
In other words — these tools let you decorate existing Matomo reports, not reconstruct them.
You are analyzing summaries, not data.
Use RebelMetrics
For organizations that need full transparency, especially in the public sector, the solution is not more integration — it’s better architecture and this is where RebelMetrics comes in.
Hosted in a secure, sovereign environment (for example, Matomo In‑house or a dedicated EU cloud instance), you can:
- We export the complete dataset including all metrics and dimensions
- Ready made pipelines to a modern data warehouse
- Ready made Custom reports, data models, and dashboards
- Fully control where and how your analytics data is processed
- Enrich and join Matomo data with external sources for deeper insights
- Build custom dashboards that truly reflect your organization’s goals and KPIs
- Stay fully compliant with EU data protection and sovereignty requirements
With RebelMetrics, you move from decorating pre‑built reports to designing your own intelligence layer — one that’s transparent, verifiable, and entirely under your control.
Built for data sovereignty and public trust
For public organizations, this difference is not just technical — it’s strategic.
Running analytics in a sovereign EU environment means that no third‑country provider gains access to your user data, directly or indirectly. It ensures compliance with GDPR, NIS 2, and the coming Cyber Resilience Act (CRA), while strengthening long‑term organizational trust and accountability.
Sign up for our seminar where we demo RebelMetrics